VitrX is a multi-vendor, mixed technology support and professional services organisation with a mid-corporate client base.
The brief was to breathe life into the brand, which was looking dated and without synergy between all marketing materials. The existing VitrX title was well established so it was essential that we did not move too far away from the known identity. Our strategy was to strengthen up the VitrX wording and make the logo look more joined up. We moved the colours towards a more sales appropriate red and incorporated a design that could be pulled across all elements of their printed and digital collateral. Director, Vince O’Hanlon was over the moon with the results and we were delighted with his feedback;
“The rebrand was much needed; the results speak for themselves – we’re delighted, thank you for a job very well executed!”